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01 February 2009

Euroluce 2009

logo_eul_coloreTarih: 22 – 27 Nisan 2009 Yer: Milan, İtalya

İletişim: www.cosmit.it

The International Lighting Exhibition will return to the Milan Fairgrounds in Rho under the umbrella of the Saloni exhibition from 22nd to 27th April 2009, with a full range of offerings from the decorative to technical illumination. There will also be an evocative and spectacular event held in the courtyard of Palazzo Reale, signed by Cerith Wyn Evans.

Building on the success of the three previous editions, Euroluce 2009 is set to be a tremendous occasion, with all the intrinsic characteristics and added value that mark it out on the global exhibition scene as the exclusive Lighting sector benchmark event, where technological and formal innovation come together.

Now in its 25th edition, the Biennial International Lighting Exhibition manages on one hand to be in perfect synergy with the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition and SaloneSatellite, all of which make up a decidedly winning triumvirate, unequivocally considered to be a major international festival, an unfailing setter of trends and a force for innovation, an event that radiates culture, a catalyst for ideas and projects. On the other hand, Euroluce is a totally stand-alone event, with 477 exhibiting companies ranged over 42,000 net square metres of exhibition space laid out over 6 Pavilions, each with its own extremely functional and exceptionally visitor-friendly layout. Incontrovertible proof that Euroluce 2009 has reached its maturity will be the all-encompassing range of top quality goods on offer, confirmation yet again of the original interest in the decorative that subsequently led to the involvement of other sectors such as street lighting, technical illumination, light sources and their control systems.

Euroluce 2009 constitutes an unmissable appointment with a sectorial vision that sees light as the budding protagonist of spaces – both internal and external – a vision that subscribes to the view that lighting projects are becoming increasingly central to planning and design, and recognises light pollution as an enemy to be fought at all costs and energy saving as being crucial for safeguarding maximum environmental sustainability.

Light in all its infinite and spectacular variations will be the protagonists of the collateral event – conceived expressly for Euroluce – I=N=V=O=C=A=T=I=O=N (I call your image to mind), signed by the British artist Cerith Wyn Evans, which will be set against the backdrop of the courtyard of the Palazzo Reale in Milan
from 22nd April to May 31st
The piece, which is a true homage from the Saloni to the city, highlighting the close ties between the fair itself and the urban territory, consists of a neon sculpture approximately 7 metres in diameter, a long tube that twists and turns on itself to form a luminescent cloud that seems, to all intents and purposes, to be floating in the air, creating a dialogue with the observer’s level of perception and degree of familiarity with light in space and light in time.

Euroluce: where light embraces quality.

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